Hero of Bladehold

• WWizards of the Coast2011-06-01
  Official Ruling
  You choose which opponent or planeswalker an opponent controls that each token is attacking when it is put onto the battlefield.
• WWizards of the Coast2011-06-01
  Official Ruling
  Although the tokens are attacking, they never were declared as attacking creatures (for purposes of abilities that trigger whenever a creature attacks, for example).
• WWizards of the Coast2011-06-01
  Official Ruling
  Whenever Hero of Bladehold attacks, both abilities will trigger. You can put them onto the stack in any order. If the token-creating ability resolves first, the tokens each get +1/+0 until end of turn from the battle cry ability.

Rulings via Scryfall